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Selling your resort as a marriage venue

It’s been a irritating time for these planning a marriage! Many {couples} within the UK are already scrambling to reschedule their huge days till after June twenty first following the lockdown roadmap announcement.

Historically, Might to October is peak marriage ceremony season, nevertheless resulting from Covid circumstances, it seems to be like marriage ceremony season in 2021 will span from now till the tip of the 12 months.

In keeping with Marriage ceremony Dates, some excellent news for Irish inns is that they’re up 5% as chosen marriage ceremony venues this 12 months, after dropping barely from 2018 to 2020, and weddings in Eire have by no means been extra fashionable.

One factor to contemplate is how advanced the final 12 months or so has been for {couples} making an attempt to plan their weddings. For these {couples}, and all of the {couples} past, it’s vital to attempt to simplify their expertise, creating no additional trouble for them to take care of – your purpose is to make issues straightforward. Listed here are a couple of extra tips about easy methods to up your marriage ceremony sport with regards to your technique, packages, and the way you handle them.

Updating your web site

  • Proceed to replace your marriage ceremony pages with new, shiny & related content material


  • Your visible illustration is so vital. Create a marriage gallery of earlier weddings held at your resort to reinforce your profile as a marriage venue


  • Make sure that your copy is written to be inclusive of LGBTQ+ weddings and never centered solely on the normal bride & groom phrases
  • Identical goes in your visuals – attempt to symbolize extra than simply the normal couple
  • Create a marriage testimonials web page – evaluations all the time play a key half in a buyer’s determination on a product, and weddings aren’t any completely different. Testimonials are a wise method of showcasing what your resort has to supply within the phrases of another person. {Couples} are more likely to base their remaining reserving selections on suggestions. If attainable, attain out to earlier {couples} and ask for a evaluate, and permission to make use of their image too
  • Double verify all of your hyperlinks, make certain they’re lively
  • In keeping with Marriage ceremony Dates, 70% of of engaged {couples} have been new to digital excursions in 2020, and 41% of them mentioned the excursions have been an ideal concept. It’s one thing you would possibly need to contemplate trying into going ahead – despite the fact that we could be exiting lockdown, individuals will proceed to search for hassle-free, digital choices throughout all facets of life

Social media exercise 

As a part of your natural social media technique, contemplate the next content material:

  • Testimonials and evaluations from earlier {couples}
  • Stunning, eye-catching wedding-themed visuals that showcase the area and grounds you’ve gotten
  • Meals and drinks – what sort of cocktails are you able to provide? What sort of menus are you able to creating? What are your champagne choices? Who’re your native meals/drink suppliers?
  • If you should use images from earlier weddings, benefit from this
  • Instagram – create a narrative highlights part for ‘Weddings’ and add to this often
  • Fb – add marriage ceremony photos to a marriage album
  • Digital excursions of your venue’s area

In the case of Instagram, don’t simply use the story highlights part. Instagram has overtaken Pinterest as the number one supply for marriage ceremony inspiration – take into consideration how one can contain your self on this inspiration course of by utilizing the best visuals and hashtags.

Taking the smaller marriage ceremony into consideration

  • Whereas we’re exiting lockdown and marriage ceremony visitor numbers will improve, they received’t skyrocket in a single day. Proceed providing and selling smaller marriage ceremony packages

Sourcing the best reserving engine that may improve the efficiency of your marriage ceremony packages

In case you weren’t satisfied as to the advantages of selling your resort as a marriage venue, contemplate this:

  • 30% of all resort bookings made by way of our reserving engine between January and Might 2021 have been marriage ceremony bookings*
  • Marriage ceremony fee plans generated 20% of complete room nights booked on this interval*
  • Marriage ceremony fee plans generated 10% of complete income on this interval*

(*Supply: NA shoppers who use marriage ceremony fee plans actively)

As a part of our reserving engine, you’ll be able to arrange the packages module in relation to weddings to be automated, which can prevent loads of time.

The module lets you create a code to present to your buyer which can carry them to a web page devoted completely to their marriage ceremony with their photos, description and dates, which means you don’t have to create a separate fee plan for each marriage ceremony.


This advantages your marriage ceremony social gathering as a result of:

  • The charges are personalised to their necessities
  • Their marriage ceremony company can e-book each time they need

This advantages your resort as a result of:

  • It stops marriage ceremony company making their reserving via any third social gathering websites
  • It’s much less administration work in your reservations workforce (which suggests the workforce can have extra time to please company!)
  • It lets you management your marriage ceremony bookings individually from different common bookings
  • It helps to shut out particular dates inside your reserving engine
  • It means your charges could be managed inside the reserving engine
  • It helps to trace your bookings and the stories that can be generated

Why not give our reserving engine a whirl with a 30 day free trial?

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